Twitter Is Not Facebook
The main difference between Twitter and Facebook is that Twitter is less a place to schmooze, and more a place to champion your interests, causes, opinions – or promote your business. That’s because tweets from Twitter are picked up often in real time by Google, Bing and Yahoo. Many real estate agents who generate substantial leads from their own websites credit their tweets with generating as much as half of their new traffic! With such stats, you can easily see why Twitter stock prices shot through the roof the day its initial public offering debuted. But before you get delirious about Twitter, successful agents who have used it to generate quality prospects caution that it will take some patience and perseverance for your tweets to turn into gold.
Watch Your Mix of Tweets
It’s free and easy to create a Twitter account. Marketing experts say to stand out from the pack of other real estate agents you should invest in a quality logo and a polished and grammatically flawless description of you and your business. Also take the time to design your page and make sure its colors and images are pleasing, professional and make visitors want to stay and return.
Finally, it’s important not to overdo the selling of yourself and your services on Twitter or any socialmedia platform. Most successful agents tweet links to interesting real estate related articles 80 percent of the time, and salesrelated tweets 20 percent of the time. The danger is that potential clients will be turned off and stop reading your tweets if they perceive you are only interested in hawking real estate and not providing much useful information to the Twitter community.