Ever Wished You Had A YouTube Channel? 90 percent of consumers seek videos of real estate listings when they are searching online for properties, research shows that only 4 percent of real estate agents actually post videos of their properties on their websites. The reason for this is probably that most agents fear that producing videos of their listings is way beyond their technical expertise and many of them are not ready to invest the time, money and effort they believe it will take to build a video presence. Launch Your Own YouTube Channel to Promote Your Listings However, they might want to reconsider.
Minimal Investment in Equipment and Time Today, you can purchase a state-of-the-art Digital Single Lens Reflex (DSLR) Camera for as little as $380, or a quality point-and-shoot model for under $100. In addition, Smart Phone cameras on the latest Android and iPhone models keep improving exponentially. So getting your hands on the necessary technology to take good stills or videos is no longer the financial hurdle it once was.Still, the fear of new technology isn’t easily overcome. Many agents know how to take photos and video and download them to their computers, but when it comes to uploading them to their website or blog, they are mystified.
Create a YouTube Channel That’s where YouTube comes in. Not only does opening an account on YouTube make it possible for you to upload and host as many videos as you can create for free, it also gives you the opportunity to brand yourself by creating a YouTube Channel, which is also free of charge. It only takes a few minutes to create your own channel after you open your account. Just go to the top right hand corner of your panel and follow the instructions, using the provided links. This is the first step in branding yourself via videos. It is also a smart move in promoting yourself online because Google quickly indexes new content on YouTube – which it owns – into its search engine. And once Google indexes a video, it isn’t long before Yahoo and Bing search engines do the same. So, besides getting your brand and listings hosted and broadcasted on YouTube for all to view, you have also ensured that your name and brand will show up more frequently in regular online searches for real estate agents. Moreover, you can now easily cut and paste the code at the bottom of your YouTube videos where it says share, and embed them on your own Website. You should also post a link to the videos you created on Facebook, Twitter, LinkedIn and any other social media you use for promoting your brand. At this point, you may have all of the necessary equipment to create a video and have opened your own YouTube channel, but you are still not a technical wiz. You may know how to take fairly good photos and videos, but you have no idea on how to take these disparate pieces of media and craft them into an entertaining and informative presentation about real estate trends or listings. Next post will have some wonderful tips on getting your videos live.